Branding & Identity · 2025 – Present
Polynesian
Cultural
Center
Graphic Designer — Culinary & Retail Division. Brand identity, signage and environmental design for Hawaii's #1 cultural attraction.
Graphic Designer — Culinary & Retail Division. Brand identity, signage and environmental design for Hawaii's #1 cultural attraction.
The Polynesian Cultural Center — Hawaii's #1 attraction — draws over 700,000 visitors annually to its 42-acre living museum in Laie, O'ahu. As in-house Graphic Designer for the Culinary and Retail Division, I create the visual identity that guests encounter across dining, retail and wayfinding touchpoints throughout the property.
The scope spans brand identity and logo design for named culinary concepts, through to menus, A-frame signs, food signage and large-format environmental signage. Every piece has to work in a high-traffic, high-visibility environment — clear, on-brand, and worthy of one of Hawaii's most photographed destinations.
Full brand identity and logo design for Meahookipa — a PCC culinary concept rooted in the Hawaiian spirit of welcoming and hosting. Designed to feel warm, culturally grounded and distinctly Polynesian.
View Meahookipa↗Branding and signage for PCC's newly launched Hukilau Lunch Buffet at the Gateway Restaurant — an island-inspired dining experience featuring kalua pork, Hawaii catch of the day and Huli Huli chicken. Daily from 11am–1pm.
View Hukilau↗Live Destination
